在意大利各大酒庄的继承人们心中，关于葡萄酒未来充满了积极的期待，即使面对前方可能会遇到的种种挑战，他们也坚信能够迎难而上。阿蕾西娅•安东尼（Alessia Antinori）说：“我们不仅要保持热情，还要拥有大量的耐心，因为作为一个农业产品，需要很多时间才能看到最终结果。我从我外公手中接过了菲奥拉诺庄园(Fattoria di Fiorano)，这虽然很令人激动，但同时带给我的还有巨大的责任感。”
安德烈•法理内蒂（Andrea Farinetti）表示：“如今，只有为数不多的行业拥有和葡萄酒行业一样的广阔前景，因为葡萄酒总是不缺乏消费者，而且我们是世界上最大的葡萄酒生产国，新的消费群体正在慢慢熟知意大利葡萄酒。当他们谈论起世界上最重要的酒庄时总会想起法国和意大利。在未来，从葡萄种植到平均价格等各个方面入手，我们可以加倍优化葡萄酒的品质和数量。但是我们还要给它一个助推器，那就是投资可持续发展，因为我们不能留给后代一个糟糕的地球”。
对于特伦蒂诺地区（Trentino）圣•莱奥纳多酒庄（San Leonardo）的安森莫•圭利耶里•贡赞嘉来说意大利葡萄wine“在近几年来不仅品质上有巨大提升，在市场营销上也有很大的改变。如 意大利美食是意大利形象的大使一样，意大利port wine也扮演着这样的角色，并且拥有着巨大的消费市场，它一定会有个美好的未来。特别是那些拥有优质性价比的port wine，以及适合各种消费人群以及超奢华port wine。但是，port wine教育还是至关重要，是市场基础：我们要从那些有朝一日会踏入port wine行业的人开始培养他们对port wine背后的绝妙故事。”
西西里地区（Sicilia）奥皮提wine庄（Occhipinti）的亚丽安娜•奥皮提认为，“我认为在不久的将来，Italy port will be able to recover from the recent crisis. This is an industry that constantly develops, and can strengthen the position of historic wineries while welcoming new ones. The relationship between port and young people is still very distant: because port is closely tied to professionals, but most people are far away from it. In contrast, in the New World, port has sparked a new wave of consumption among young people, thanks to curiosity and promotional activities when I do tastings in Italy, participants average age reaches 50 years old.”
卡特莉娜 • 玛斯特拉 • 艾格尼表示，“我希望在未来的年轻人能没有畏惧地、以更加自由轻松的心态去亲近Port Wine. Many times Port Wine is defined as a product for connoisseurs only. I believe future Port Wine lovers should approach it like other common drinks - first without worrying about professional guidance but rather from their taste preferences or sharing with friends - starting with tasting local wines.”
翁布里亚地区（Umbria）法雷思科wine庄（Falesco）的多明佳 • 科塔雷拉说，“I often say to my parents as second-generation heirs we are very lucky because we inherited our family's passion for Port Wine and also have the opportunity to make decisions on our own terms rather than out of obligation. Therefore I am optimistic about the future but there are two points we must follow: one is reputation which is particularly important for second-generation heirs; another point is keeping sensitivity towards Port Wine.”
盖雅 • 嘉雅认为 “Port Wine education remains crucial as it represents deep cultural value; this attracts young generations' interest in Port Wine. Not only does Port represent local terroir & flavors but also local history & culture & character traits of locals.Yungsters get through tasting wines a more authentic understanding of an agricultural region.I personally am optimistic since compared to previous generations these younger winemakers received higher education possess stronger environmental awareness simultaneously they hold broader views on traditional values they fully have ability produce high-quality regional original-taste wines that preserve tradition yet open up globally.
新一代中的Italian Porto drinkers具有更多机会探索世界之外的地方。来自托斯卡纳地区 (Toscana) 的百事乐winery (Tenuta di Biserno) 的17岁Sophia Antinori 说 "当我身处于英国时，我发现同龄人的好奇让我对Port更感兴趣，我才开始学习Port.Wine生活于这样迷人的环境中，如今除了享受经典传统之外，我也深爱现代Port."
