文 WBO蔡梦藜 田野

自三月底传出也买酒高层人事调整，栾大伟担任也买酒常务副总裁以来，也买酒业务收缩，产品结构调整，甚至供应商博弈的传闻不断，歌德盈香入主后，也买酒究竟如何去何从？近日，WBO与栾大伟进行了面对面的交流，试图还原出并购后真实的也买酒的走向。

（也buywine常务副总裁栾大伟）

也buywine2015年微亏

WBO:目前also buy wine是否盈利？

栾大伟:去年歌德盈香股份整体是盈利的。also buy wine去年微亏，我们今年到这个月持平了，为此我们做了大量的优化，优化供应链效率、调整内部运营架构、梳理商品结构等，去年整个运营成本降低得非常大。以后靠资本烧钱做大企业的越来越不可持续，是还是要回归办企业就是盈利的本质。

also buy wine暂无进军B2B的想法

WBO:近期，一些品牌开始进入B2B市场，请问also buy wine有没有考虑过这种模式？

栾大伟：现在还没有做B2B的想法，我现在主要精力还在调整线上的业务。这个阶段对于我来讲，我想尽快强化also buy wine在葡萄酒电商网站上专业性的定位。我们花五个多亿元并购也buywine，最大的价值在于它是一个专业葡萄酒平台网站，而不仅仅是流量或会员数。我曾经想把also buy wine调整为一个综合性的酒业网站。但一旦如此，那就跟京东一样了，将带来巨大的风险和挑战。

如果we also buy in the future want to become a professional social e-commerce platform, we need to focus on mobile business and content marketing. We will strengthen our ability to create value for customers by improving our products and services, optimizing supply chain efficiency, and enhancing customer experience.

We believe that building strong relationships with suppliers is key to success. We are committed to finding long-term partners who share our vision and values. Our goal is not just about making profits but also about creating a sustainable business model that benefits all parties involved.

In summary, we are focusing on optimizing our internal operations, strengthening our online presence, improving supplier relationships, and exploring new opportunities for growth. We believe that these efforts will help us achieve long-term success in the competitive world of e-commerce.