导读 奔富在中国隆重发布全新葡萄酒系列，计划于2023年将其引领全球市场。奔富的One by Penfolds展示了来自法国、中国和澳大利亚四款独特葡萄酒。奔富宣布，在推出年度系列之后不久，将暂时为中国市场推出一款全新独家系列。这一系列名为"One by Penfolds"，包括来自法国、中国和澳大利亚的四种不同葡萄酒，其中包括在宁夏地区采购并制造的一款试酒品种——混酿红葡萄酒，来源于2020年的宁夏年份。这是奔富首次在中国以本土品牌形式推出其产品。此外，该系列还包含来自California 2020年的红葡萄酒、一款来自法国的2020年红葡萄酒，以及另一款由歌海娜西拉慕合怀特出品的法国2020年产品。该系列每瓶售价228元。一同配备的是著名艺术家Ori Toor设计的标签，每个设计都独具特色，捕捉了每个酿造区域当地文化精髓。奔富董事总经理汤姆金表示，“One by Penfolds不仅仅是一瓶葡萄酒，它代表着文化、协作、赋权与回馈社区。”该公司还会与合作伙伴非营利组织一起，为当地社区进行回馈，并支持当地人才发展。在此背景下，与中国农业大学建立学生基金和学术交流计划，以支持当地酿造研究及人才培养，这进一步彰显了奔富与大学之间合作伙伴关系之强大。
这次发布不仅丰富了消费者的选择，也展现了品牌多样性和创新精神。而且，随着这个新的项目逐步扩展至全球市场，一定能吸引更多世界各地爱好者去探索这一令人振奋的新旅程。此刻，一切都指向一个明确的事实：Penfolds One by Penfolds正在成为一种象征，不仅仅是一个简单的饮品，更是连接人们情感深处的一个窗口。
The launch of the new series in China marks a significant milestone for the company, as it plans to expand its global reach in 2023. The One by Penfolds collection showcases four unique wines from France, China, and Australia. This exclusive series includes a trial blend wine sourced from Ningxia in 2020, marking the first time Penfold's products are being sold under their own brand name in China.
In addition to this Chinese offering, the collection also features red wines from California (2020), France (2019), and another French product from Songlin Shira White. Each bottle retails at ¥228.
Designed with Ori Toor's artistic touch on each label, these designs not only reflect individual regions but also embody community spirit. As Tom King, CEO of Penfold's puts it: "One By Penfold is more than just a wine; it represents culture, collaboration empowerment and giving back to communities."
Penfold's commitment to supporting local communities extends beyond their partnerships with non-profit organizations that collaborate on charity events. They have established scholarships for students at universities like China Agricultural University through which they support research into viticulture and winemaking techniques.
By doing so they aim to build bridges between different cultures while fostering growth within local talent pools - all part of their mission towards creating an inclusive world where everyone can enjoy fine wines without sacrificing quality or authenticity.
As such this initiative signifies an important step forward both for consumers who seek authentic experiences around high-quality beverages as well as producers who wish to contribute positively towards society while expanding their global presence – making sure there will be plenty more exciting moments ahead!
