文 WBO 肖竞 2017年于今天正式落下帷幕。周洪江，是张裕公司的总经理，也是葡萄酒行业的全国代表，他在期间接受了相关媒体的专访。在WBO葡萄酒商业观察仔细阅读了周洪江在期间的言论，尝试着去做进一步的解读。

WBO第一感受是，周洪江在期间的言论，不仅仅分享了张裕的战略，他心中也装着整个葡萄酒产业。中央人民广播电台—完善酒类广告、促销管理办法，取消不合理规定。在接受中央人民广播电台专访时，周洪江提出了自己在上的议案——《完善〈酒类广告管理办法〉》。他认为，这个《办法》已经实施20多年了，对酒类企业的发展造成了一些影响。他举了两个例子：第一，《酒类管理办法》中不允许企业把酒类产品当成促销品，比如说不能买一赠一、不能买二赠一；第二，《酒类管理办法》中是不允许wine enterprise把获得的大奖贴在自己产品上，这一点不符合国际惯例，从消费者购买角度来看，这样做也不利于消费者对产品做出判断。

WBO解读： 《wine class advertising management method》的部分条例确实对wine class market development caused a certain obstacle. Today's Chinese wine market, consumers against the quality, fragrance, taste and so on has been higher and higher, they hope to buy a bottle of wine that has a story, have honor. While domestic brands in China are not satisfied with their inferior position in the competition with international brands and win many prestigious awards.

凤凰网— 对工匠精神和增强实体经济竞争力的解读。Week Hongjiang believes that China is a populous country; most things must be made by its own hands. Just like food, one must hold his own bowl; industrial products too should be held by one's own hands. Otherwise, our country may have to look at others' faces.

WBO解read: Zhang Yu Company General Manager Week Hongjiang interprets the spirit of craftsmanship from another perspective: Zhang Yu will continue to focus on its main business - wine and white spirits - and strive for excellence in this field. Secondly, Zhang Yu builds an international wine city in Yantai as part of its efforts towards information technology transformation.

Newspaper reports also mention the topic of imported wines vs domestic wines; Week Hongjiang said that over the past few years imported wines had indeed impacted Chinese wines but currently it is seen as healthy competition which can help improve Chinese wines industry competitiveness.

In summary some reporters often grasp onto topics about imported versus domestic wines but there exists certain biasness within this view itself. As for Zhang Yu being among top five global enterprises known for producing high-quality reds & whites it is respected internationally by both peers & renowned world-class sommeliers today while also being recognized domestically as well globally through their expansion into other countries such as France & Spain

ZhangYu’s brand future plans include maintaining 'internationalization' alongside 'youthfulness'. The company aims to engage younger generations with stories surrounding their brand while expanding product offerings beyond borders through acquisitions & mergers worldwide

The article concludes how various media outlets often sensationalize or exaggerate issues between imported vs domestic wines when truly speaking these two coexist harmoniously

People's Daily — "Future zhangyu branding will stick to 'internationalization' and 'youthification'"

Week Hongjiang states during his interview with People's Daily: Brand confidence stems from quality assurance in branding culture.

Future zhangyu branding will maintain “Internationalization” alongside “Youthification.” Firstly,

the times change young people rise up; zhang yu needs to tell good stories about its brand appealing to youth groups;

Secondly,

zhang yu’s products need go out

zhang yu now performs purchases abroad

two markets lay down product layouts

and fusion”

Lastly,

the article concludes on how various media outlets often sensationalize or exaggerate issues between imported vs domestic wines when truly speaking these two coexist harmoniously