法拉利特伦托将成为F1的官方庆祝饮料,直至2025赛季结束。双方合作的成就使他们从三年延长到五年,这在意大利酒庄被宣布为F1的庆祝饮料合作伙伴一年半后达成。这不仅限于每个大奖赛提供领奖台气泡,法拉利特伦托还推出了多种策略,以吸引赛车迷并让公司的特伦托迪克葡萄酒在大奖赛内外广受欢迎。通过这些活动,他们旨在庆祝代表卓越价值观和“意大利生活艺术”的法拉利特伦托,以及这种享誉盛名的合作伙伴关系,使得酒庄能够在国际舞台上发声。
其中一个最有价值的举措是限量版产品,专为庆祝F1而设计。这包括一系列特殊设计标签以纪念银石、蒙扎和铃鹿等特别重要的大奖赛。此系列自2021年推出,并今年增加了两个新品牌,以迈阿密和墨西哥城为主题,使得每瓶都成为收藏家的珍品。
"当我们宣布这一合作时,我们谈到了这是一个伟大的开始,而不是终点,”法拉利特伦托总裁Matteo Lunelli评论道。“今天,一年之后,我们可以看到这份伙伴关系已经证明自己是一个无可匹敌的机会,让我们的起泡酒越来越多地出现在世界各地热情观众面前。”
"We are thrilled to announce that Ferrari Trento will continue its partnership with F1 for another two years," said F1 CEO Stefano Domenicali. "This is a testament to the success of our collaboration and we look forward to continuing this journey together."
关于法拉利特伦托
Founded in 1902 by Giulio Ferrari in Trento, Italy, Ferrari has been managed by the Lunelli family since 1952. It is one of Italy's leading traditional method producers and a symbol of Italian living art. All Ferrari labels are made from grapes grown sustainably on mountain slopes in northern Italy's Trentino region.
Ferrari Trento has been named "World's Best Sparkling Winemaker" four times at the Champagne & Sparkling Wine World Championships, which is considered one of the most prestigious competitions dedicated exclusively to sparkling wines.
As an iconic champagne brand, Ferrari accompanies some of culture, sports and entertainment’s most important moments.