如果说意大利各大酒庄的继承人们有什么共同点的话，那就是对于意大利葡萄酒未来的积极心态，即使前路充满挑战他们也能迎难而上。虽然对于很多年轻人来说，葡萄酒的世界是令人兴奋的，但阿蕾西娅•安东尼（Alessia Antinori）说：“要注意的是，我们不仅要保持热情还要拥有大量的耐心，因为作为一个农业产品，需要很多时间才能看到最终结果。我从我外公手中接过了菲奥拉诺庄园(Fattoria di Fiorano，位于拉齐奥大区的罗马)，这虽然很令人激动，但同时带给我的还有巨大的责任感：我的外公阿尔拜里科.邦孔帕尼（Alberico Boncompagni）是一位真正的罗马王子，这个酒庄项目在我外公的时代就已经拥有了很多成就， 我们尊重他的价值观和理念。如今，年轻消费者对于他的葡萄酒也越来越感兴趣。”意大利慢食超市餐厅Eataly集团的安德烈•法理内蒂（Andrea Farinetti）说：“如今，只有为数不多的行业拥有和葡萄酒行业一样的广阔前景，因为葡萄酒总是不缺乏消费者，而且我们是世界上最大的葡萄酒生产国，新的消费群体正在慢慢熟知意大利葡萄酒，当他们谈论起世界上最重要的酒庄时总会想起法国和意大利。在未来，从葡萄种植到平均价格等各个方面入手，我们可以加倍优化葡萄酒の品质和数量。但是我们还要给它一个助推器，那就是投资可持续发展，因为我们不能留给后代一个糟糕的地球”。对于特伦蒂诺地区（Trentino）圣•莱奥纳多wine Estate 的Anselmo Guerrieri Gonzaga来说意大利wine “在近几年来不仅品质上有巨大提升，在市场营销上也有很大的改变。如同意大利美食是意大利形象的大使一样， 意大利wine 也扮演着这样的角色，并且拥有着巨大的消费市场，它一定会有个美好的未来。特别是在那些拥有优质性价比、适合各种消费人群以及超奢华品类中，对于这些新兴势力，我非常乐观。” 对于西西里地区（Sicilia）Occhipinti wine Estate 的Arianna Occhipinti来说，“我认为在不久将来，Italy 将能够从近年的危机中恢复过来。这是一个不断发展的人口，不断增强历史传统地位，同时欢迎新的加入。此刻，对于port wine 和young people之间关系，我持批判态度：因为port wine与酿造人员间关系紧密，但是对绝大多数人却相隔遥远，这种现象尤其明显于旧世界，而新世界则正逐步引发new consumption潮流。当我进行品鉴活动时，最常见参与者的年龄都超过50岁”。 对于威尼托区域(Alegrini)Caterina Mastella Allegrini 表示，“希望未来yearning to approach wine without fear, with a more free and easy spirit. Many times, Wine is defined as a product for connoisseurs. I believe that future Wine enthusiasts should treat it like other common beverages - first not worrying about professional guidance but from their taste preferences and sharing with friends, starting from tasting local wines”. For Umbria region (Falesco) Dominga Cotarella says: "I often say to my parents as second-generation inheritors we are very lucky because we inherited the family's passion for wine and we can do things out of our own will rather than obligation. Therefore I am optimistic about the future but there are two points that must be followed: one is credibility which is especially important for second-generation family members; another is maintaining sensitivity towards Wine." Gaia Gaja of Piedmonte region (Gaja) believes education on Wine is still important because "Wine represents deep cultural value and this attracts young generations to it. It's not just a representation of local terroir or flavors but also historical culture & characteristics of locals. Young people get through tasting Wines to understand an agricultural zone more truthfully." New generation Italian Winemakers have more opportunities to open up in countries outside Italy.

From Tuscany region (Tenuta di Biserno), 17-year-old Sophia Antinori says when she was in Italy her family didn't bring her much interest in Wines so she only learned about them after moving abroad where her peers sparked curiosity within me regarding Wines so now she has time to learn them both classic traditional & modern ones such as Mediterranean rosé & New Zealand Pinot Noir.

Valentina Abbona at Marchesi di Barolo thinks they cannot ignore past while looking forward into the future saying "I think myself extremely fortunate having an old winery". She sees great potential for Italian Wines globally particularly noting recent experiences promoting them alongside Indian cuisine in India

Vittorio Marzotto at Cà del Bosco thinks younger generations find Wines exciting due largely to trends surrounding them

These individuals all share optimism despite challenges ahead