沈宇辉：英雄人物事迹中的富隆蜕变，独家专访揭秘

在中国葡萄酒行业打拼二十多年，富隆酒业以开设专卖店见长，是中国早期涉足葡萄酒零售的运营商。然而，总裁沈宇辉行事极为低调。近日，WBO葡萄酒商业观察对沈宇辉先生进行了独家专访，这是这位酒业传奇人物首次接受行业媒体专访，而沈宇辉先生也首次向外界透露了富隆酒业战略、策划以及未来转型的方向。

“增加了很多入门级酒款，也在打造大单品。” Shen Yu-hui said in the interview with WBO.

关于是否会坚持代理名庄酒和精品wine strategy, Shen replied: “我们做了很多产品组合的调整，我们的策略是名庄wine,精品wine,性价比高的入门级wine同时发力。”

Regarding the development of single product brands, Shen mentioned that they have a Chilean wine brand Santa Carolina which is one of the three major wine estates in Chile. The brand has a wide range of products from several dozen yuan to over 100 yuan per bottle. They are also building a Bordeaux single product series under the JPM family flag with retail prices above 100 yuan per bottle.

However, Shen emphasized that they will not produce OEM products. Instead, they feel that suppliers who have good quality wines should be used for their own production. Any OEM products would have low price-to-quality ratio despite having benefits in terms of branding protection.

The number of stores has been maintained at around 200 since 2014 and this adjustment is considered complete by now. The O2O business model was launched four years ago and it covers about 40 cities now and will expand to another 20-30 cities this year.

Shen also mentioned that there are no conflicts between direct-operated stores and franchise stores as different regions have different store types.

In terms of helping franchisees transform their businesses due to changes in customer groups, Shen believes that training courses should be provided more frequently to help them adapt to new sales models and analyze cases from different cities online every day.

Finally, regarding future strategies for Fulin Wine Co., Ltd., Shen stated that their vision is to maintain their position as a leader in China's high-end wine industry while keeping an eye on professional ethics such as honesty and healthiness. Their values include hard work learning together innovatively.