导读 奔富在中国隆重发布了全新葡萄酒系列，计划将于2023年将这一精华推向世界各地。奔富的 "One by Penfolds" 系列以其独特之处吸引着所有葡萄酒爱好者，它们来自法国、中国和澳大利亚四个不同的酿酒地。随后不久，奔富宣布将暂时推出仅限中国市场的全新系列，这一系列名为"One by Penfolds"，包括来自法国、澳大利亚和中国的四款不同葡萄酒。该系列预计在2023年中期全球范围内上市，为此之前，它已在中国市场首发。
这次新系列扩展了品牌多元原产国酿造方法，其中包含了首次亮相的“中国奔富”。这是奔富历史上的第一次，将包括宁夏地区采购和制造的一款试验性红葡萄酒——来自2020年的宁夏混酿红葡萄酒——进行独家销售。
除了这个 Ningxia 产区的红色混合果汁，还有其他三款分别是California 2020年份红色混合果汁、一款来自法国的2020年份红色混合果汁，以及另一款由Australian White 出品的法国 2020 年份白葡萄酒。这一系列每瓶定价228元人民币。
配套设计的是由艺术家Ori Toor创作的人物标签，每种类型都有一个特别插图，通过幽默而非传统的手法捕捉了每个生产地区当地社区的心脏精神。“One by Penfolds”不仅仅是一种饮品，而是文化、合作、赋权以及回馈社区的一个灵感来源。”
公司董事总经理Tom King表示：“对于我们代表每个生产区域中的Penfolds，一直选择最能代表当地特色的大型品种和复合，并且符合我们的风格与质量标准。” “我们的师傅与我们在法国、澳大利亚及中国团队紧密合作，从这些地方酿造出了味道浓郁、体积适宜、高活力并带有香气的小众产品。”
Matt Woo, a winemaker at Penfolds, said: "The varietal characteristics are expressive and have a medium tannin structure. The wines are approachable and can be enjoyed immediately." Community involvement is also an important pillar of the brand. With each release of Penfolds One by One, the company will collaborate with local non-profit organizations to give back to the community and empower it.
To support the launch of its first domestic wine product, this high-quality producer has partnered with China Agricultural University to establish a student fund and academic exchange program, supporting research in winemaking and grape cultivation among local talents. The Dean of China Agricultural University's Horticulture College, Li Tianhong said: "Training talent, sharing knowledge on grape cultivation and winemaking professions demonstrates our partnership between China Agricultural University and Penfold."
In addition to scholarships based on need-based financial aid," he added that we are pleased that the One by Penfold Student Fund will also support academic exchanges,cultural exchanges,wine education materials as well as obtaining samples from wines around the world for students' learning expansion. As an institution with a global outlook university we welcome further collaboration such as those with Pendorfs in order long term enhance capabilities within local communities involved in wine production & contribute towards cultivating talents for Chinese wine industry."
Pendolfs' new series will debut in China on October 10th through select premium fine wines retail stores and online e-commerce platforms; followed later mid-year 2023 globally rollout.
