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2017年已经过去了一半，葡萄酒行业在这一段时间内遭遇了不少挑战。WBO recently had the opportunity to interview Mr. Zhang Yi, Chairman of Saint-Émilion Group, a leading player in China's import wine market, to gain insights into the current situation and future prospects of the industry.

Saint-Émilion Group has been a consistent performer in China's import wine market, with 500 million bottles imported in 2016 alone. The company's success can be attributed to its focus on quality and brand-building. In recent years, Saint-Émilion has been investing heavily in product development and marketing initiatives to enhance its brand image and reach new customers.

However, despite these efforts, the industry as a whole is still struggling. According to Mr. Zhang Yi, the current market conditions are not yet indicative of true "consumption upgrading." While there have been some positive trends such as increased consumer awareness of brands and improved taste preferences, these developments are still limited by factors such as high price sensitivity and lack of cultural education.

To address these challenges head-on, Saint-Émilion has implemented several strategies aimed at enhancing customer engagement and building strong relationships with distributors. For instance, the company has organized numerous wine tastings across different regions in China to educate consumers about various types of wines available worldwide.

Mr. Zhang Yi also emphasized that while there are many challenges facing the industry today,

the key lies not only in producing high-quality products but also creating an engaging experience for consumers through targeted marketing campaigns.

He shared his vision for expanding Saint-Émilion’s presence beyond major cities like Beijing and Shanghai by establishing regional offices that will cater specifically tailored offerings based on local tastes.

Moreover he expressed confidence that this approach would help them stay ahead amidst fierce competition within their field because they understand how important it is having good relationship between all parties involved especially when you talk about luxury goods

In conclusion ,Mr.Zhang yi believes that consumption upgrading needs time & patience .and his strategy is very clear : He wants saint-emillion group become one stop shop for all kind off fine wines .he want create experiance around those products which will make people fall love with them .and then they can move forward from just drinking wine but start talking about it too share their experiences ,create community around it .

The picture below shows death woman drawn by famous artist Leonardo da Vinci during his last year alive (1515). This painting represents two main aspects: First one talks about how life ends up being sad story after beautiful beginning; second one talks about how every end marks new beginning; hence we should never forget our pasts but always look forward towards future with hope & positivity