导读 过去的12个月里，葡萄酒市场经历了一场价格层级的翻转。自2021年2月至2022年2月，在这段时间内，大约有75%的葡萄酒，无论是通过内部渠道还是非本地渠道销售，都被定位于每瓶11美元以下的价格区间。这一趋势显示出消费者对于高端品质和品牌价值越来越重视，从而推动了低、中、高端各个价位区间销售额的变化。
从Sipsource数据分析，每瓶4.50美元以下静止葡萄酒（占市场销量25.6%）在过去一年中销售额下降了12.7%，这一跌幅反映出消费者对廉价产品需求减少。同样，价格介于4.50-7.99美元之间（占市场32.7%）也出现了12%的销售下降，这表明消费者倾向于追求更好的品质，而不是单纯基于价格选择。
然而，对于那些略高一些但仍然具有一定吸引力的价格区间来说，情况则不同。每瓶8-10.99美元（占购买量16.1%）在过去的一年中，其销售额仅受损11.2%，而货架或纸上展示区域，即11到14.99美元之间（占市场14.4%），虽然有0.8%的小幅度下滑，但整体保持稳定。
相比之下，三个最高售价区间呈现增长趋势。一方面，每瓶15至24.99美元（占市场9, 2%）的大宗商品订单增加了9, 9%，并且以小部分份额为代表；另一方面，更贵、更稀有的每瓶25至44, 99美金产品增长13%, 反映着寻求珍贵和独特性感受的心理需求；而最顶尖等级，即每瓶50美金以上(仅占0,5%)则实现了35%, 这一显著增长显示出了高端消费者的财务能力与愿意支付更多钱来体验卓越品质和奢华享受的心态。
此外，与传统观察中的“闪亮”图片不同的是，一些通常被认为是经济型产品的人群——即每 bottle price under $7, 99 sales increased by an impressive 11,3%, accounting for a whopping market share of 34.,8%. This suggests that while some consumers may be looking to save money on their wine purchases at the lower end of the spectrum, they are still willing to pay more for quality and brand recognition.
In contrast to this trend is the growth in demand for wines priced between $13 and $17.,9$, which saw a boost of +10.,8%. The middle ground seems to be where many consumers are finding value for money in terms of both taste and budget.
Furthermore, those who can afford it seem eager to spend more on premium products with prices ranging from $18 to $34.,9$, with sales increasing by +20.,2%. Those who want something truly special have also been spending more on bottles priced between$35 and$74.,9$, which saw a rise of +21.,9%.
Lastly but not leastly surprising is that those who splurge on wines above$75 have seen their sales increase by an impressive +29.,4%. It appears as though there's no limit when it comes to indulging in fine vintages!
These trends suggest that while price sensitivity remains important among certain segments of consumers (particularly those seeking entry-level or budget-friendly options), there is also a growing appreciation for high-quality products across all budgets – even if it means paying extra dollars per bottle!
