导读自一年多前推出以来，卡迪夫葡萄酒护照已为该城市的独立餐厅和酒吧创造了超过32,000英镑的收入。这个项目由公关顾问Jane Cook开发，她通过她的创新思维，为消费者提供了一个全新的体验方式。卡迪夫葡萄酒护照允许顾客在全市范围内参与活动的地方享用精心挑选的葡萄酒，同时还可以选择配搭美食，这样的组合不仅丰富了口味，还增加了消费者的满意度。
Jane Cook herself expressed her excitement about the massive support for the passport plan, saying that she is thrilled to see wine enthusiasts and local businesses alike embracing this unique concept. The Vermut, a small independent bar in Cardiff, is one such establishment that has benefited greatly from the passport program. Initially finding it challenging to attract local customers due to its unconventional offerings of sherry, Montilla-Moriles wine and bitters, the Vermut's location manager Jack Holtom credits the steady growth in customer numbers over the past year largely to the confidence boost provided by Cardiff Wine Passport.
As customers can now visit participating venues with their passports and have them stamped without any hesitation or fear of trying new things. This not only encourages people to explore more but also creates a sense of belonging among locals. Moreover, many passport holders choose to add extra food pairings and bar bites while collecting stamps at each venue further increasing their spend.
The success of this initiative has been nothing short of remarkable as it has not only generated significant revenue but also helped in promoting local businesses thereby contributing positively towards city life. With plans underway for an expansion into Bristol next year 2024, this innovative approach is set to make waves across various cities and create new opportunities for entrepreneurs like Jane Cook who are passionate about making a difference through creative business ideas.
Currently priced at £26 per passport holder can choose six wines from twelve different central locations within Cardiff which offers great value considering all that they get out of it – access to premium wines combined with memorable experiences created by exploring hidden gems around town while enjoying good company and delicious food pairings along with fantastic memories made together during these visits!
