全球免税渠道大商DFS集团采购部总裁：80%客户来自中国内地传世佳酿品鉴会首次登陆中国
不久前，“传世佳酿”活动在澳门成功举办，250多名来自中国内地和澳门的收藏家、意见领袖参加了系列品鉴和拍卖活动。作为活动主办方——全球免税渠道大商DFS集团采购部总裁Christophe Marque先生向WBO透露了他的感受。
WBO:在第十届“传世佳酿”周年时首次选择澳门作为举办地，是否标志着未来这一年DFS将更多瞄准中国市场？有什么未来的计划可以透露给消费者的吗？
Christophe Marque:对我们来说中国是很重要的市场。我们比其他的国际运营商更了解中国客户，目前我们80%以上的客户都来自中国内地。同时全球范围内，DFS也是在中国之外拥有最多中国客户的奢侈品旅游零售商。
China Australia is one of our favorite regions, we look forward to opening more exciting stores in the near future to expand our coverage. We are committed to providing unparalleled luxury goods and luxurious experiences for customers in Macau, just like they expect and experience in any other world-class tourist destination. Additionally, as our customers' interest and understanding of wine and spirits continue to grow more sophisticated, the "Taste Immortal" tasting series grand ceremony has chosen to land in China's Macau for the first time, catering to the increasingly growing demand of our precious Chinese mainland customers.
WBO: Can you introduce us about DFS's current market performance in mainland China? Especially on wine and spirits? How many stores are there currently? Is the sales volume performing well?
Christophe Marque: The Chinese consumer market is where new trends emerge; it is also one of the most mature markets globally. Our consumers are extremely sensitive to online information; they have a deep understanding of international brands and trends. Delving into wine and spirits field, we observe that there are many connoisseurs among Chinese clients who highly appreciate rare vintages but also understand them well. At the same time, we find a large number of new customers eager to learn about exploring and gradually cultivating their interests.
Apart from seven stores in Macau with which we collaborate closely with Shenzhen Duty Free Shop at Coastal City Shenzhen – an expansive 20,000 square meters retail space.
Through launching "Taste Immortal" tasting event for the first time ever at Macau this year’s edition will allow guests an opportunity explore & discover finest selection wines & Spirits as well as champagnes
