西班牙葡萄酒巨擘：国际化与创新永不止步
菲立斯酿酒集团位于瓦尔德佩涅斯产区，距马德里两小时车程。这里是唐吉坷大战风车的拉曼恰，拥有广袤平原和点缀葡萄园的景致，是全球最大的葡萄种植地。公司销售与市场总监菲利克斯·索利斯·拉莫斯认为，这里是创新的圣地，将成为西班牙中部未来发展的关键区域。
01
规模化：超3亿瓶产能
菲立斯酒庄是瓦尔德佩涅斯最大单体酒庄，由欧洲领先酿酒企业之一——西班牙菲立斯酿酒集团所有。这家集团2019年营业额达3.4亿欧元，雇佣500人。其产能超过3亿瓶，投资了2000万欧元用于扩建。
02
视野全球化
公司在中国、德国等7个国家设有分公司，其60%产品出口占西班牙静态葡萄酒出口15%。尽管许多西班牙酿酒厂面临盈利压力，但菲立斯酿酒集团却成为了全球巨头，以家族经营至今，由现任总裁兼首席执行官执掌。
03
创新不断：推无醇起泡、饮品多样性
菲利克斯·索利斯·拉莫斯特ated that most of our market innovations come from outside Spain, particularly in the US and UK, such as wine-style beverages. Sangria-style drinks are growing in popularity globally, with various flavors beyond orange.
Another focus area is the development of low-alcohol or non-alcoholic wines. This trend is evident not only in the US and UK but also in Germany and Austria. The company can produce 800,000 bottles of high-sugar content low-alcohol wine after de-foaming.
It's clear that Spanish Filis Group sells wines globally while absorbing global market trends to feed back into production. Such a strategy has undoubtedly been a decisive factor for the continuous global success of their wines.
Source: Wine Business Online Team Compilation; some content modified
