红魔鬼在华年销售破30万箱，一品一商独家进口策略布局中国——WBO专访干露罗杰森

在智利葡萄酒市场的竞争日益激烈中，干露集团（Concha y Toro）凭借其坚实的品牌形象和精心策划的市场推广活动，成功地拓展了其在中国市场的影响力。自2004年以来，干露集团通过与美夏国际酒业等合作伙伴建立长期合作关系，不断扩大了其在中国的市场份额。

近年来，干露集团采取了一系列措施来加强其在华业务。除了继续与既有合作伙伴保持紧密联系之外，该公司还陆续与中粮名庄荟、洋河集团、网酒网、珠海全达等知名进口商进行深入合作。此举不仅帮助提升了干露旗下的品牌知名度，也为消费者提供了更多选择。

作为全球第五大的葡萄酒生产商之一，智利出产的一款著名品牌“侯爵”（Marqués de Casa Concha）正逐步走向国际舞台。在这一年的时间里，该品牌已经成为智利最受欢迎的出口产品之一，其新包装设计也引起了广泛关注。

随着全球经济增长和消费水平提高，中国作为世界上最大的人口国，其对高品质葡萄酒需求日益增长。因此，对于如红魔鬼这样的品牌来说，在这个庞大且潜力的市场上占有一席之地是至关重要的。

WBO recently had the opportunity to sit down with Rodrigo Jackson, the Managing Director of Concha y Toro's Asia Pacific region, to learn more about the company's strategy and plans for China. According to Mr. Jackson, the company has been working hard to increase its presence in China through a combination of marketing campaigns and strategic partnerships.

"We have been focusing on building our brand presence in China through a variety of marketing activities," said Mr. Jackson. "We have also been working closely with our partners to ensure that our products are available in as many locations as possible."

In terms of sales figures, Mr. Jackson reported that red wine from Chile has seen significant growth in recent years, with 2016 being a particularly strong year for exports to China.

"Last year was an excellent year for us," he said. "We saw a significant increase in demand for our wines, especially from Chinese consumers who are increasingly looking for high-quality products."

Looking ahead, Mr. Jackson is optimistic about the future prospects for Chilean wine in China.

"We believe that there is still a lot of potential for growth in this market," he said. "We will continue to work hard to build our brand presence and provide high-quality products that meet the needs of Chinese consumers."