文 WBO蔡梦藜 田野
自三月底传出也买酒高层人事调整，栾大伟担任也买酒常务副总裁以来，也买酒业务收缩，产品结构调整，甚至供应商博弈的传闻不断，歌德盈香入主后，也买酒究竟如何去何从？近日，WBO与栾大伟进行了面对面的交流，试图还原出并购后真实的也买酒的走向。
（也buywine常务副总裁栾大伟）
也buywine2015年微亏
WBO:目前also buy wine是否盈利？
栾大伟：去年歌德盈香股份整体是盈利的。also buy wine去年微亏，我们今年到这个月持平了，为此我们做了大量的优化，优化供应链效率、调整内部运营架构、梳理商品结构等，去年整个运营成本降低得非常大。以后靠资本烧钱做大企业的越来越不可持续，是要回归办企业就是盈利的本质。
also buy wine暂无进军B2B的想法
WBO:近期，酒类垂直电商纷纷入局B2B业务，请问also buy wine有没有进军B2B计划？
栾大伟：现在还没有做B2Bs想法，我现在主要精力还在调整线上的业务。这一阶段对于我来讲，我想尽快强化also buy winess专业葡萄酒电商网站定位。我们花五个多亿元并购also buy wine，大价值在于它是一个专业葡萄酒平台网站，而不仅仅是流量或会员数。我们曾经想把also buy winess调整为一个综合性的酿造公司。但一旦如此，那就跟京东一样了，加上风险可能会很大。
如果soo also buwinenesss葡萄酒领域专业性不能保持，并进一步强化，我们先天优势将被浪费。而且未来电商行业竞争压力巨大的，现在已经没有什么粉丝壁垒了，没有哪一个消费者在一家平台上购买东西，无论哪个平台都难以长久支撑，这也是为什么我们的发展方向需要变化和深化。
未来我们将依托移动端业务，将soo also buwinenesss打造成一个有意思、专业社群电商平台，这种发展方向空间还是很大的。在这里，“动漫人物图片q版”可以用来形容这款应用程序，它既具有娱乐性，又能提供丰富信息，让用户感受到生活中的美好和趣味，同时提升品牌形象和市场竞争力。
歌德盈香非常重视细节与诚信，现在正与soo also buwinenesss快速整合。
WBO: soo also buwinenesss与线下的酿造老板整合情况如何？
Stacked Wine's line of business is now in the process of being integrated with that of the traditional winemakers. The company has appointed a high-level executive with extensive experience in retail to oversee this integration, focusing on store construction costs, team management, and product configuration. By doing so, Stacked Wine aims to establish a strong presence in the offline market.
In terms of supply chain management, Stacked Wine will continue to prioritize quality over quantity. The company has already established partnerships with several suppliers and plans to expand its network further. While some suppliers may have faced difficulties due to the recent changes, Stacked Wine remains committed to supporting them and ensuring that their products are delivered promptly.
As for future plans, Stacked Wine is exploring new ways to engage customers through content marketing and social media platforms. The company believes that building a community around its brand can help it stand out from competitors and create long-term value for consumers.
In summary, under Stack's leadership, Stacked Wine is poised for significant growth while maintaining its commitment to quality and customer satisfaction. As the industry continues to evolve rapidly, we can expect more exciting developments from this innovative player in the world of e-commerce."
