导读自一年多前推出以来，卡迪夫葡萄酒护照已为该城市的独立餐厅和酒吧创造了超过32,000英镑的收入。这个项目由公关顾问Jane Cook开发，她通过精心挑选的葡萄酒和可选食物搭配，为消费者提供了一场探索新场所与品尝佳酿的旅程。卡迪夫葡萄酒护照不仅促进了当地企业间的合作，也激发了消费者的探索欲望，让他们有机会体验到不同的小吃与美味。

Jane Cook herself expressed her excitement about the massive support for the passport plan, both from wine enthusiasts eager to explore new locations and local businesses that have signed up. She is thrilled to know that the project has had such a positive impact on these independent businesses, which bring so much unique charm and flavor to our city; without them, Cardiff would be a duller place.

One such location is Vermut, an independent microbar specializing in sherry, Montilla-Moriles wines and absinthe. Initially finding it difficult to attract local customers due to its unique model, the passport plan provided people with an excuse to visit and try something different. Vermut's site manager Jack Holtom remarks: "Over the past year or so, we've seen customer numbers grow steadily – largely thanks to Cardiff Wine Passport encouraging people to come in and try some new things; all they need do is come in and ask for a stamp – thus eliminating any fear or anxiety of trying something new. The best part is we can see these newcomers fall in love with what we're doing here then keep coming back."

Breaking through the £30k income milestone proves that this concept has gathered significant support but its actual revenue impact might be even higher; Cook notes that most passport holders choose additional food pairings and bar snacks when collecting stamps at each venue.

Currently limited only to Cardiff but set for expansion into Bristol by 2024 plans are underway already. At present price point of £26 per passport holder can select six wines from twelve central locations around town.

The success of this initiative highlights how innovative marketing strategies like passports can foster community spirit while boosting small business growth within cities' heartlands. As Jane Cook said “I am absolutely thrilled at how well received this idea has been by everyone involved - whether it's those using it as an opportunity explore new places or those participating businesses who now get more exposure than ever before.”