高晟天：精美人物图片高清展现其决断，保乐力加在中国烈酒及葡萄酒市场的前景依旧光明
保乐力加董事总经理高晟天：我们所在的烈酒及葡萄酒市场我仍然极为看好
马爹利战略微调不断进行
WBO：我们看到保乐力加2018年财年一季报，亚洲市场表现出很强劲的增长，特别提到干邑品类以及马爹利的业绩改善，请介绍一下保乐力加在中国的干邑战略，未来会不会进行调整？
高晟天：好的，我们不妨来谈谈马爹果今后的战略走向。其实马爹果最早登陆中国是1858年，可谓是根深叶茂。从1858年到现在，对马爹果的战略微调我们一直都在进行，确保马爹果能够更加因地制宜，并且适时根据市场状况来进行灵活调整。主要体现在两个方面，一是在消费者的招募上，要不断加大消费者的招募。二是对于已有的消费者要确保他的忠诚度的话，我们要在产品的丰富性上，以及在口味的独特性和丰富性上带来源源不断新的选择.
馬克尼斯業績改善之路
WBO：馬克尼斯業績改善是基于哪些努力？
高晟天：馬克尼斯中國如此成功，它的一個號召力的原因無外乎以下幾點，首先，在中國馬克尼斯歷史悠久，所以在消費者心中的分量沉甸甸。而第二點，在我們市場傳播上，我們一向非常注重接地氣、貼近消費者來進行傳播，比如說即便於中國可能有統一基調，但是在具體涉及省份或具體涉及城市都可以進行一定定制化，以便對當地消費者的偏好、和他獨特需求來進行傳播上的微調，這是我們在傳播上的獨特之處.
第三點，是正如背景板上所看到的情況，其實馬克尼斯產品線還是非常豐富的從主打餐飲渠道開始一直到藍帶傲創，都已經強化了原產地核心產區生命水獨特調配，這些產品所帶來的心新口味和新體驗也是消費者推崇重要原因之一.
针对威士忌传播更为细腻
WBO：我們也知道威士忌這個品類在地中市場經歷了一些曲折、波折，我看你們財報，以芝華士為主威士忌又開始恢復成長請問什麼原因？關於威士忌戰略未来的會不會有一些新的調整？
Highland Park: A Luxury Scotch Whisky Brand
The brand is known for its high-quality and exclusive products, which are made from the finest ingredients and aged in oak barrels. Highland Park is a luxury scotch whisky brand that offers a range of expressions, each with its own unique flavor profile.
In this interview, Jean-Étienne Gourgues, the CEO of Pernod Ricard China, talks about the company's strategy for Highland Park in China. He explains that the brand will continue to focus on its core values of quality and exclusivity while also exploring new markets and product lines.
"We want to maintain our position as a premium whisky brand while also expanding our reach into new markets," he says. "We believe that our high-quality products will appeal to consumers who are looking for a luxurious drinking experience."
Gourgues also highlights the importance of sustainability in the company's business practices. "We are committed to reducing our environmental impact through sustainable sourcing and production methods," he says.
Overall, Highland Park is a luxury scotch whisky brand that offers high-quality products with unique flavor profiles. The company plans to expand its reach into new markets while maintaining its commitment to sustainability.
