全球免税渠道大商DFS集团采购部总裁:80%客户来自中国内地,传世佳酿品鉴会首次登陆中国
不久前,“传世佳酿”活动在澳门成功举办,250多名来自中国内地和澳门的收藏家、意见领袖参加了系列品鉴和拍卖活动。作为活动主办方——全球免税渠道大商DFS集团采购部总裁Christophe Marque先生向WBO透露了他的感受。
WBO:在第十届“传世佳酿”周年时首次选择澳门作为举办地,是否标志着未来这一年DFS将更多瞄准中国市场?有什么未来的计划可以透露给消费者的吗?
Christophe Marque:对我们来说中国是很重要的市场。我们比其他的国际运营商更了解中国客户,目前我们80%以上的客户都来自中国内地。同时全球范围内,DFS也是在中国之外拥有最多中国客户的奢侈品旅游零售商。
China & Macau are among our favorite regions; we look forward to opening more exciting stores in the not-too-distant future to expand our coverage. We're committed to providing our customers in Macau with an unparalleled luxury shopping experience, just as they would expect and enjoy at any other world-class tourist destination. Additionally, as our clients' interest and understanding of wine and spirits continue to grow more refined and sophisticated, "Transmission of the Century" tasting events series debuts in China's Macau, catering to the increasingly discerning needs of our precious Chinese Mainland clients.
WBO: Could you introduce us on DFS's current market performance in mainland China, especially for wine and spirits? How many stores are there? Is the sales performance good?
Christophe Marque: The Chinese consumer market is where new trends emerge; it is one of the most advanced markets globally. Our consumers are particularly sensitive to online information about international brands and trends. Delving into the realm of wine and spirits, we observe that many high-end connoisseurs among Chinese clients have a profound appreciation for rare vintages while also being well-informed about them. At the same time, we've found a large number of new customers eager to learn about, explore, and gradually cultivate their passion.
Apart from seven stores in Macau that we operate together with Shenzhen Duty Free Shop Co., Ltd., including one 20,000-square-meter retail space at Splendid China Folk Village in Shenzhen.
Through hosting "Transmission of the Century" tasting events for the first time ever at Macau this year, we hope to provide visitors with opportunities to explore an array of carefully selected wines, spirits & champagnes.
(以上为摘要)