在葡萄酒与烈酒商学院，一个全新的可持续葡萄酒旅游硕士课程即将揭开序幕。这项课程旨在培养未来管理人员，以适应行业对可持续发展的强烈需求。该课程将以英语授课，并且不仅限于法国学生，也欢迎来自世界各地的国际学子。

作为勃艮第商学院的一部分，葡萄酒与烈酒商学院位于第戎，这个城市距离金海岸著名的葡萄园中心不远。该院表示，该硕士课程反映了公司对能够引领他们向可持续发展转型的人才的迫切需求。

尽管过去两年新冠疫情导致旅行受到限制，但从长远来看，葡萄酒旅游仍然被视为酿酒厂和葡萄酒产区增长最快的领域之一。Decanter recently launched a new online learning course, "Wine Pairing and Service: A Beginner's Guide," aimed at introducing the basics and starting beginners on their fascinating journey through the world of wine.

BSB's Wine College also highlighted the importance of food in travel. "These fields have a very promising future because many wineries, restaurant owners, and accommodation providers are increasingly adopting CSR strategies that respect the environment, employees, and society." The college stated that its new program is open to any French or international student holding a bachelor's degree in any field since 2009.

Laurence Cogan-Marie, who has been marketing professor at BSB since 2009, will be responsible for the Master's program in sustainable wine tourism and culinary science. "Students enrolled in this new master's degree will have the opportunity to address concepts such as ecological transition, eco-tourism, slow tourism, sustainable agriculture," she said.

The goal is to introduce students to best practices in sustainable wine tourism and culinary arts. They will also conduct case studies. Potential career paths include senior executives specializing in ecological transformation; sustainability; corporate social responsibility; managers of sustainable wine tourism; consultants for hotels; restaurants [and] vineyards as well as various organizations involved with trade commissions for tourism or wines.

According to World Tourism & Travel Council (WTTC), travelers' awareness of climate change issues continues to grow worldwide. Booking.com released research findings stating that 83% of travelers consider sustainability important when choosing where they stay during their trips.

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