SLO Coast Wine Collective，由32名中央海岸的酿酒师组成，最近荣获了一个为期三年、价值309,000美元的加州州刺激补助金。这些资金将用于在加州以外的市场推广该地区的葡萄和葡萄酒，特别是在亚利桑那州和科罗拉多州。这笔资金将帮助提升该地区在这两个新市场中的知名度，为当地酿酒师提供新的销售渠道。

此外，这笔赠款还将支持教育推广活动、食品安全项目以及通过当地或区域产品进入新市场的努力。据报道，对SLO Coast Wine Collective销售模式分析显示，这两个州都接近会员制葡萄酒厂直接面向消费者的销售地点。

"We are grateful for this funding which will boost our marketing budget," said Stephen Dooley, the chairman of the group. "This money will allow us to reach new consumers in Arizona and Colorado, and provide our members with new distribution channels. These efforts will have an impact because we are entering as a collective rather than as individual brands."

Dooley is also the owner and winemaker at Stephen Ross Winery. He explained that the group would collaborate with California Polytechnic State University to establish benchmark data to help measure the region's awareness compared to other regions.

"This will help us better understand consumer motivations for buying wine and help us adjust our outreach efforts," Dooley said.

The initial efforts using these funds include showcasing SLO Coast wines at events such as the Colorado Mountain Winefest in Collbran, Arizona's Sedona Wine Festival, Aspen Food & Wine Classic, Crested Butte Food & Film Festival, and an annual Unified Grape & Grapes Conference held in Sacramento.