如果说意大利各大酒庄的继承人们有什么共同点的话，那就是对于意大利葡萄酒未来的积极心态，即使前路充满挑战，他们也能迎难而上。虽然对于很多年轻人来说，葡萄酒的世界是令人兴奋的，但阿蕾西娅•安东尼（Alessia Antinori）说：“要注意的是，我们不仅要保持热情还要拥有大量的耐心，因为作为一个农业产品，需要很多时间才能看到最终结果。我从我外公手中接过了菲奥拉诺庄园(Fattoria di Fiorano，位于拉齐奥大区的罗马)，这虽然很令人激动，但同时带给我的还有巨大的责任感：我的外公阿尔拜里科.邦孔帕尼（Alberico Boncompagni）是一位真正的罗马王子，这个酒庄项目在我外公的时代就已经拥有了很多成就，我们尊重他的价值观和理念。如今，年轻消费者对于他的葡萄酒也越来越感兴趣。”
意大利慢食超市餐厅Eataly集团的安德烈•法理内蒂（Andrea Farinetti）说：“如今，只有为数不多的行业拥有和葡萄酒行业一样的广阔前景，因为葡萄酒总是不缺乏消费者，而且我们是世界上最大的葡萄酒生产国，新的消费群体正在慢慢熟知意大利葡萄wine，当他们谈论起世界上最重要的大师时总会想起法国和意大利。在未来，从种植到平均价格等各个方面入手，我们可以加倍优化品质和数量。但是我们还要给它一个助推器，那就是投资可持续发展，因为我们不能留给后代一个糟糕的地球”。
对于特伦蒂诺地区（Trentino）的圣•莱奥纳多酒庄（San Leonardo）的安森莫•圭利耶里·贡赞嘉（Anselmo Guerrieri Gonzaga），他认为“在近几年来，不仅品质有巨大提升，在市场营销上也有很大的改变。如同意大利美食是形象大使一样，意大利葡萄wine扮演着这样的角色，并且拥有着巨大的消费市场，它一定会有个美好的未来。而特别是那些性价比高、适合各种消费群体以及超级豪华款式的一些品牌。但是，对于这些教育也是至关重要，是市场基础：我们要从那些一天或许会踏入这个行当的人们开始培养他们对这背后的绝妙故事。”
西西里地区（Sicilia）的奥皮提家酿业公司Occhipinti家的亚丽安娜·奥皮提(Arianna Occhipinti)表示，“我相信随着时间过去，一切都会好起来。这是一个不断进步、不断变化的事物，有历史背景但又欢迎新人的行业。不管怎样，我还是持批判态度：因为与传统产业间关系紧密，但是与绝大部分人还是遥远。这现象在旧世界尤其明显，而在新世界中则正逐渐引发新的热潮。当我参加品鉴活动的时候参与者的平均年龄达到50岁以上”。
威尼托区域(Euganea)艾格尼家族酿造公司Allegrini家的卡特莉娜·玛斯特拉·艾格尼(Caterina Mastella Allegrini)表示，“希望未来的爱好者能够更自由地探索，而不是被专业知识束缚。许多时候，红色表面上的标签让人们觉得这是专属于品鉴师的小圈子。我认为未来的红色喝客应该像普通饮料一样，没有必要去考虑专业指导，而是在朋友间分享并以个人喜好为导向，从当地酿造出发”。
翁布里亚地区(Umbria)法雷思科家酿业Falesco家的多明佳·科塔雷拉(Dominga Cotarella)说，“作为第二代继承人，我们非常幸运，可以继续家族对此事物深厚的情感，并且自己选择做事而非由不得做。我对未来乐观，不过必须遵守两条原则——信誉第一，以及保持敏锐度”。
皮埃蒙特地区(Piedmonte)嘉雅家族(Gaja)盖雅·嘉雅(Gaia Gaja)says that education is still important, because "Wine is a drink with deep cultural value and this is what attracts young people to wine. Wine not only represents the local terroir, flavors but also represents the local history culture and characteristics of the people. Young people can learn more about an agricultural area through tasting wines. I personally am optimistic about this because compared to previous generations, new winemakers have higher education, a stronger environmental consciousness and a deeper understanding of traditional values they protect; they are capable of producing high-quality wines that truly represent their region's original flavors." They also have an open mind towards the world which enables them to successfully promote their products through global communication.
Sophia Antinori from Tenuta di Biserno in Tuscany said when she was in Italy her family didn't expose her much to wine but after moving to Britain her contemporaries sparked her curiosity in wine so she started learning about it. She loves both classic traditional wines from ancient regions like Italy as well as modern ones like those from New Zealand or Mediterranean rosés.
Tancredi Biondi Santi from Greppo-Biondi Santi estate says he believes the future will be focused on exports because that's where you see how good your product can grow.
Valentina Abbona at Marchesi di Barolo estate hopes for growth: "We cannot ignore past while looking forward into future". She thinks herself lucky having an old winery but also sees many opportunities ahead: "I spend most time working in Italy but I travel around other countries too promoting our brand recently back from India where we combined our wines with Indian food."
Vittorio Marzotto at Cà del Bosco estates living in America believes there's huge potential for young trendy people interested in wine: “For those who chase trends, there’s massive power here.”
